Business Marketing

Business marketing is the marketing of goods and services to individuals and organizations for purposes other than personal consumption. The sale of NBA gear to a team is a example of business marketing. Another example of business
marketing is around playoff time the NBA are being broadcast on popular Televison channels, so different companies
pay a lot of money to have their company or product advertise.

Developing and Managing Products

New products are important to sustain growth, because it increases revenues and profit. Having new product lines are important in a company because it expands the company and also can earn more money. The NBA D-league is a produ a player is in line to the NBA organization, it gives other young players opportunities in their career. Also if a is in the NBA they can be sent to the D-league to develop their skills better so they can compete at the NBA level. Improvements of existing products is also a big part of developing product. when the NBA was first created the rules was different than the modern rules today. There wasn't always a three point line and after every scored basket there was a jump ball. The arenas wasn't as good as they are now, technology improved and things became better.

Integrated marketing Communications

A big part of marketing communication is promotions. Promotions is communication by marketers that informs buyers for the purpose of persuading a potential buyers purchasing decision. NBA players today promote there gear by advertisement around the world. Micheal Jordan sneaker line is a very big line and it have a large target market. When a sneaker is coming out, its spreads around the world very fast. Having a promotional strategy in a company is very important. Promotional strategy is a plan for the optimal use of advertising and public relations, in other words getting your company out there to create a big target. With the NBA being sponsored by Gatorade, the Gatorade company is making money from the sponsor plus with the NBA being a big league in the world Gatorade is also getting advertise.

NBA Holiday Plans.

NBA players rejected the league's latest offer today and began disbanding the union, likely jeopardizing the season. Yearly for the upcoming holiday the NBA play a big part in TV brodcasting having about three games on ABC. Many teams in the league hold soup kitchens in there home town to feed the need. With the lockout still in session what will the players do ?

Product Concepts

The NBA teams is considered the product line and the players is considered as the product. A product is something both favorable and unfavorable, that a person receives in an exchange. Products can be classified as business or consumer products depending on what the buyer is going to do with it. An example of a NBA based product would be the players who have an official sneaker line. Another kind of a product is a business product, it is used to manufacture other goods or services. A consumer product is bought to satisfy an individual personal wants. NBA player Dwight Howard have his own gear he wears under his jersey that to make him feel comfortable on the court. Extra gear is a consumer product because it is not needed to be able to play, it just satisfies you.

Sales Promotion and Personal Selling

Sales promotions is marketing communication activities, other than advertising personal selling and public relations. Since the NBA been going through their lockout individual players been performing different types of public relations with different high schools like donation games. This November 11 Kemba Walker, Brandon Knight, Brandon Jennings and more will be at Abraham Lincoln for a donation games against the team. Personal selling is a purchase situation involving a personal communication between two people in an attempt to influence each other. An example of this personal selling would be people working at the team arena selling team appeal.   

Advertising and Public Relations

Advertising is impersonal, one-way communication about a product or organization that is paid for by a marketer. There are several types of advertising wich are Institution advertising, Product advertising, Advocacy advertising, and pioneering advertising. The NBA would fall under institutional advertising because their adcertising is desinged to enhance the company's image rather than promote the particular product. Certain things in the NBA can also be product advertising because NBA player Derrick Rose 9.8 sneaker commercial he promotes the benefits of his shoe from others.

Retailing

Retailing is a major part of the world economy today. Retailing is all the activities related to the sale of goods and services to the ultimate consumer for personal use. There are three different types of retail which is independent retailers, chain stores, and franchises. The NBA would fall under franchise retailing for many reasons. Although there isn't a NBA store in New York due to the look of a new location. There are 30 teams in the league each team have a team store at there arenas were many dedicated fans buy team appeal,  but with the lockout still going on people still can order what they need from the NBA website. The two stores in china is considered chain stores because their operated as a group by the single organization.

                

Global Marketing

Global marketing is marketing that targets marketing through out the world. The NBA targets many countries through out the world because basketball is a very famous sport and also because their many players from different countries so friends and family become fans. Without a NBA season right now their global market is not very high, but with NBA 2k12 coming out October 4 many fans still buy the game. Many NBA players are trying to find ways to continue making money until the lockout is over. Kobe Bryant recently signed a deal to play with Italy, oversea he will make about 3 million dollars for 10 games.

The Marketing Enviornment

A target market is the customers that the company aims on because their the ones that buys the most products in the business. During the regular NBA season the fans would be the target market because many die hard fans buy season tickets. At every arena in the NBA they sell the team apparel so many fans spend lots of money in the stores. When the NBA playoffs come in June cable companies are the target market. The NBA playoffs takes over all the sports channels and mostly every commercial you can find it being about the NBA. With the win or go home atmosphere its draws mostly male fans back to the remotes.

Ethics in the Nba

In 2004 the Indiana Pacers and the Detroit Pistons had a huge brawl and it was a disgrace to the sport of basketball. The brawl started because of lack of class between both teams and also fans. The sport of basketball is suppose to be fun for the players and  for the fans to come out and watch. When situations like this happen it takes away the point of having fun and enjoying yourself. After this brawl occurred the NBA came up with guidelines for the arena and the fans. The Guidelines included more security, alcohol sales and a new fan code of conduct. The NBA fan code of conduct expected standards for all fans attending NBA games. Guests who fail to follow these standards will be ejected and a possibility to take away season tickets.

                        http://www.youtube.com/watch?v=GdTawXaUqj0

The NBA Lockout

The NBA Lockout is on without an agreement in sight, and training camp less than 5 weeks away. The league and union leaders are still talking and pledging to remain constructive for the time ahead. This lockout is happening because the players Association and the NBA owners have an agreement over how players are payed. This agreement is expiring so at the players and the owners are struggling to come up with a new agreement because the owners want to pay the players less, and of course the players won't have it. If they can't reach an agreement, the NBA won't run until they do so this is called a Lockout.

Do you know What's going on in the Nba as of today ?

In response to commissioner David Stern the league lost about $370 million last season. On July 15 NBA union Billy Hunter said " I'm preparing for a lockout right now and I haven't seen anything to change that notion. Hopefully I'll see something over the next several month."


http://www.nba.com/video/channels/cba_news/2011/09/08/20110908_cba_update_aldridge.nba

History of The National Basketball Association

The National Basketball Association is the professional basketball league in North America. This league have thirty franchise member teams, twenty-nine of them are located in the United States and one in Canada. The league was found in New York City on June 6, 1946 as Basketball Association of America but in 1949 was changed to National Basketball Association.  At first there were only 17 teams with a mix of small and big city franchises but by 1954 there were only 8 which was the Knicks, Celtics, Warriors, Lakers, Kings, Pistons, and the 76ers. As the years went teams move to bigger cities and eventually became 30 teams. The teams are split up into divisions east and west. There are 82 games in a NBA season with the playoffs being the best 8 teams in the east and west in a 7 games series with the first team to 4 games wining. The commissioner of the NBA is David Stern, he is in charged of everything so for example if 2 teams wants to make a trade David Stern have to know before anything goes down.