The Marketing Enviornment

A target market is the customers that the company aims on because their the ones that buys the most products in the business. During the regular NBA season the fans would be the target market because many die hard fans buy season tickets. At every arena in the NBA they sell the team apparel so many fans spend lots of money in the stores. When the NBA playoffs come in June cable companies are the target market. The NBA playoffs takes over all the sports channels and mostly every commercial you can find it being about the NBA. With the win or go home atmosphere its draws mostly male fans back to the remotes.