Marketing Plan

  • 1 ) The National Basketball Association is the professional basketball league in North America. This league have thirty franchise member teams, twenty-nine of them are located in the United States and one in Canada. The league was found in New York City on June 6, 1946 as Basketball Association of America but in 1949 was changed to National Basketball Association.  At first there were only 17 teams with a mix of small and big city franchises but by 1954 there were only 8 which was the Knicks, Celtics, Warriors, Lakers, Kings, Pistons, and the 76ers. As the years went teams move to bigger cities and eventually became 30 teams. The teams are split up into divisions east and west. There are 82 games in a NBA season with the playoffs being the best 8 teams in the east and west in a 7 games series with the first team to 4 games wining. The commissioner of the NBA is David Stern, he is in charged of everything so for example if 2 teams wants to make a trade David Stern have to know before anything goes down.

  • 2 ) There are many different concepts of the NBA and the 30 teams throughout out the league. The NBA draft is how the league gets their players, it is an annual event were the basketball teams pick the best players through out the world to keep their rosters with young talent. All college and international players are eligible to get into the draft but their must be 19 or older. Players who went to high school in The United states must go to college for at least one year before they can enter the draft. The concept of the annual NBA draft is a form of draft in order to get new players into the game and to get the best players in the draft on to the worst teams to maintain competitive balance throughout the association. This concept relates to the NBA target markets because the draft are the the biggest sports channels and also it gets fans hyped up to see the rising star that will be joining the team.  

        3 )                         Swot Analysis
          Strengths                    Weaknesses          Opportunities       
     . Technology skills          . Payroll                  . Technology advance
     . Leading brands             Players                . New TV Broadcast
     . Production quality         . Coaches               . Better Arenas
     . Net working                 . Fans                     . Population age
     . Fans loyalty                  . Arenas                 . More Brands




  • 4 ) After another long day of talk about the upcoming season the NBA players and owners left with nothing more than plans for another meeting. Commissioner David Stern didn’t have another meeting to happen in mind, so he wanted to come to a decision having today to being the last meeting. Owners and players had many things to say with an eight hour meeting Wednesday brought the total talk for 24 over the two days. They talked about a 50-50 split, but players rejected it and the league has said it won't go beyond that number. Owners will meet with players again Thursday after their board meeting, the first time during the 111-day lockout they will have bargained for three consecutive days.
                                            

  • 5 ) Although you can buy NBA products from different stores through out the world the NBA store is a series of officially licensed retailers which sell every NBA product from top "Headbands" to bottom "Socks". There are only 3 of these stores in the world, one of them are in Manhattan New York and two others in Beijing, China. The store in New York sold many basketball items because of the popularity in new york city. The store is often visited by the NBA players, celebrities, and also political leaders. Also its the headquarters for the NBA were they host charity events. Since opening in 1998, the NBA increased business opportunities in foreign markets because of the international players.Unfortunately the store was closed in Manhattan February 13, 2011 because the league is looking for a new location.




  •    6 ) The World's only NBA Store provides the largest amount of NBA, WNBA and NBA D-League merchandise. They offer jerseys and basketballs to one of a kind items and personalized gifts exclusive to NBA Store. You Can Shop for men's gear, kids gear, head wear, footwear, collectibles and more. They have something for every fan! One Store. Every Team.


  • 7 ) Wondering this NBA season is heading?
    133 days passed with the preseason canceled and the first two weeks also.
    Players and commissioner can't agree to a proper deal related to each other income.
    With Christmas almost here will families gather around the T.V for holiday games?
    But nothing is settled yet, players and fans continue to wait for a positive outcome.

  • 8 ) There are many teams throughout the NBA looking forward in expanding their team and organization. Commissioner David Stern is considering a world plan that would place a five team division in Europe within the next decade.