Global Marketing

Global marketing is marketing that targets marketing through out the world. The NBA targets many countries through out the world because basketball is a very famous sport and also because their many players from different countries so friends and family become fans. Without a NBA season right now their global market is not very high, but with NBA 2k12 coming out October 4 many fans still buy the game. Many NBA players are trying to find ways to continue making money until the lockout is over. Kobe Bryant recently signed a deal to play with Italy, oversea he will make about 3 million dollars for 10 games.