A big part of marketing communication is promotions. Promotions is communication by marketers that informs buyers for the purpose of persuading a potential buyers purchasing decision. NBA players today promote there gear by advertisement around the world. Micheal Jordan sneaker line is a very big line and it have a large target market. When a sneaker is coming out, its spreads around the world very fast. Having a promotional strategy in a company is very important. Promotional strategy is a plan for the optimal use of advertising and public relations, in other words getting your company out there to create a big target. With the NBA being sponsored by Gatorade, the Gatorade company is making money from the sponsor plus with the NBA being a big league in the world Gatorade is also getting advertise.
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