Product Concepts

The NBA teams is considered the product line and the players is considered as the product. A product is something both favorable and unfavorable, that a person receives in an exchange. Products can be classified as business or consumer products depending on what the buyer is going to do with it. An example of a NBA based product would be the players who have an official sneaker line. Another kind of a product is a business product, it is used to manufacture other goods or services. A consumer product is bought to satisfy an individual personal wants. NBA player Dwight Howard have his own gear he wears under his jersey that to make him feel comfortable on the court. Extra gear is a consumer product because it is not needed to be able to play, it just satisfies you.