Sales Promotion and Personal Selling

Sales promotions is marketing communication activities, other than advertising personal selling and public relations. Since the NBA been going through their lockout individual players been performing different types of public relations with different high schools like donation games. This November 11 Kemba Walker, Brandon Knight, Brandon Jennings and more will be at Abraham Lincoln for a donation games against the team. Personal selling is a purchase situation involving a personal communication between two people in an attempt to influence each other. An example of this personal selling would be people working at the team arena selling team appeal.