Advertising and Public Relations

Advertising is impersonal, one-way communication about a product or organization that is paid for by a marketer. There are several types of advertising wich are Institution advertising, Product advertising, Advocacy advertising, and pioneering advertising. The NBA would fall under institutional advertising because their adcertising is desinged to enhance the company's image rather than promote the particular product. Certain things in the NBA can also be product advertising because NBA player Derrick Rose 9.8 sneaker commercial he promotes the benefits of his shoe from others.

Retailing

Retailing is a major part of the world economy today. Retailing is all the activities related to the sale of goods and services to the ultimate consumer for personal use. There are three different types of retail which is independent retailers, chain stores, and franchises. The NBA would fall under franchise retailing for many reasons. Although there isn't a NBA store in New York due to the look of a new location. There are 30 teams in the league each team have a team store at there arenas were many dedicated fans buy team appeal,  but with the lockout still going on people still can order what they need from the NBA website. The two stores in china is considered chain stores because their operated as a group by the single organization.

                

Global Marketing

Global marketing is marketing that targets marketing through out the world. The NBA targets many countries through out the world because basketball is a very famous sport and also because their many players from different countries so friends and family become fans. Without a NBA season right now their global market is not very high, but with NBA 2k12 coming out October 4 many fans still buy the game. Many NBA players are trying to find ways to continue making money until the lockout is over. Kobe Bryant recently signed a deal to play with Italy, oversea he will make about 3 million dollars for 10 games.