The Marketing Enviornment

A target market is the customers that the company aims on because their the ones that buys the most products in the business. During the regular NBA season the fans would be the target market because many die hard fans buy season tickets. At every arena in the NBA they sell the team apparel so many fans spend lots of money in the stores. When the NBA playoffs come in June cable companies are the target market. The NBA playoffs takes over all the sports channels and mostly every commercial you can find it being about the NBA. With the win or go home atmosphere its draws mostly male fans back to the remotes.

Ethics in the Nba

In 2004 the Indiana Pacers and the Detroit Pistons had a huge brawl and it was a disgrace to the sport of basketball. The brawl started because of lack of class between both teams and also fans. The sport of basketball is suppose to be fun for the players and  for the fans to come out and watch. When situations like this happen it takes away the point of having fun and enjoying yourself. After this brawl occurred the NBA came up with guidelines for the arena and the fans. The Guidelines included more security, alcohol sales and a new fan code of conduct. The NBA fan code of conduct expected standards for all fans attending NBA games. Guests who fail to follow these standards will be ejected and a possibility to take away season tickets.

                        http://www.youtube.com/watch?v=GdTawXaUqj0

The NBA Lockout

The NBA Lockout is on without an agreement in sight, and training camp less than 5 weeks away. The league and union leaders are still talking and pledging to remain constructive for the time ahead. This lockout is happening because the players Association and the NBA owners have an agreement over how players are payed. This agreement is expiring so at the players and the owners are struggling to come up with a new agreement because the owners want to pay the players less, and of course the players won't have it. If they can't reach an agreement, the NBA won't run until they do so this is called a Lockout.

Do you know What's going on in the Nba as of today ?

In response to commissioner David Stern the league lost about $370 million last season. On July 15 NBA union Billy Hunter said " I'm preparing for a lockout right now and I haven't seen anything to change that notion. Hopefully I'll see something over the next several month."


http://www.nba.com/video/channels/cba_news/2011/09/08/20110908_cba_update_aldridge.nba

History of The National Basketball Association

The National Basketball Association is the professional basketball league in North America. This league have thirty franchise member teams, twenty-nine of them are located in the United States and one in Canada. The league was found in New York City on June 6, 1946 as Basketball Association of America but in 1949 was changed to National Basketball Association.  At first there were only 17 teams with a mix of small and big city franchises but by 1954 there were only 8 which was the Knicks, Celtics, Warriors, Lakers, Kings, Pistons, and the 76ers. As the years went teams move to bigger cities and eventually became 30 teams. The teams are split up into divisions east and west. There are 82 games in a NBA season with the playoffs being the best 8 teams in the east and west in a 7 games series with the first team to 4 games wining. The commissioner of the NBA is David Stern, he is in charged of everything so for example if 2 teams wants to make a trade David Stern have to know before anything goes down.