Business Marketing

Business marketing is the marketing of goods and services to individuals and organizations for purposes other than personal consumption. The sale of NBA gear to a team is a example of business marketing. Another example of business
marketing is around playoff time the NBA are being broadcast on popular Televison channels, so different companies
pay a lot of money to have their company or product advertise.

Developing and Managing Products

New products are important to sustain growth, because it increases revenues and profit. Having new product lines are important in a company because it expands the company and also can earn more money. The NBA D-league is a produ a player is in line to the NBA organization, it gives other young players opportunities in their career. Also if a is in the NBA they can be sent to the D-league to develop their skills better so they can compete at the NBA level. Improvements of existing products is also a big part of developing product. when the NBA was first created the rules was different than the modern rules today. There wasn't always a three point line and after every scored basket there was a jump ball. The arenas wasn't as good as they are now, technology improved and things became better.

Integrated marketing Communications

A big part of marketing communication is promotions. Promotions is communication by marketers that informs buyers for the purpose of persuading a potential buyers purchasing decision. NBA players today promote there gear by advertisement around the world. Micheal Jordan sneaker line is a very big line and it have a large target market. When a sneaker is coming out, its spreads around the world very fast. Having a promotional strategy in a company is very important. Promotional strategy is a plan for the optimal use of advertising and public relations, in other words getting your company out there to create a big target. With the NBA being sponsored by Gatorade, the Gatorade company is making money from the sponsor plus with the NBA being a big league in the world Gatorade is also getting advertise.

NBA Holiday Plans.

NBA players rejected the league's latest offer today and began disbanding the union, likely jeopardizing the season. Yearly for the upcoming holiday the NBA play a big part in TV brodcasting having about three games on ABC. Many teams in the league hold soup kitchens in there home town to feed the need. With the lockout still in session what will the players do ?

Product Concepts

The NBA teams is considered the product line and the players is considered as the product. A product is something both favorable and unfavorable, that a person receives in an exchange. Products can be classified as business or consumer products depending on what the buyer is going to do with it. An example of a NBA based product would be the players who have an official sneaker line. Another kind of a product is a business product, it is used to manufacture other goods or services. A consumer product is bought to satisfy an individual personal wants. NBA player Dwight Howard have his own gear he wears under his jersey that to make him feel comfortable on the court. Extra gear is a consumer product because it is not needed to be able to play, it just satisfies you.

Sales Promotion and Personal Selling

Sales promotions is marketing communication activities, other than advertising personal selling and public relations. Since the NBA been going through their lockout individual players been performing different types of public relations with different high schools like donation games. This November 11 Kemba Walker, Brandon Knight, Brandon Jennings and more will be at Abraham Lincoln for a donation games against the team. Personal selling is a purchase situation involving a personal communication between two people in an attempt to influence each other. An example of this personal selling would be people working at the team arena selling team appeal.   

Advertising and Public Relations

Advertising is impersonal, one-way communication about a product or organization that is paid for by a marketer. There are several types of advertising wich are Institution advertising, Product advertising, Advocacy advertising, and pioneering advertising. The NBA would fall under institutional advertising because their adcertising is desinged to enhance the company's image rather than promote the particular product. Certain things in the NBA can also be product advertising because NBA player Derrick Rose 9.8 sneaker commercial he promotes the benefits of his shoe from others.